It’s no secret that having an online presence can really help your business grow, but if you don’t have the time or the money to hire someone to create one, it can seem like an unattainable goal. The good news is that with just a little time and dedication, you can learn how to create a great website yourself in no time. Start by thinking about what you want your website to say about your business and who you want it to appeal to, then check out these three ways to create a stand-out website for your business.
1) Quality over Quantity
It’s easy to be tempted by low-quality, dirt-cheap design packages. That’s why it’s important not to skimp when it comes to creating your website. It may cost more in terms of monetary investment, but your website will speak volumes about your business and its quality. High-quality websites are responsive and modern in their design – they won’t feel out of place on any device or browser.
2) A Killer Homepage
Creating an impactful homepage is a great way to welcome your site’s visitors and help them quickly find what they’re looking for. When designing your site, aim to make it as simple as possible—the easier it is for users to navigate, understand, and use your site, the more likely they are to return. Use interactive features like video and social media integration (more on these below) and simplify text-heavy pages with graphics.
3) A Great Call To Action
No matter how great your website is, you can’t expect it to do much good if you don’t provide some sort of direction for your visitors. You want people to subscribe to your newsletter, learn more about your products and services, and check out your social media accounts. But how? By implementing one or all of these three Call To Action methods an opt-in form (i.e., Sign up for our newsletter!), product listings (i.e., Check out our new line of wallets!), and/or live chat (i.e., Contact us with any questions!).
Your website can make or break your business. If it’s unprofessional and difficult to navigate, potential customers will probably click the back button immediately, but if it presents your business in an attractive, easy-to-use way, you’ll have more customers than you know what to do with. A strong website presence can be the difference between success and failure for your business. It’s the first thing your potential customers see, and if it doesn’t make them want to buy your product or service right away, they will move on and you will lose their business forever.