Bre Duran: Building Confidence, One Glow at a Time

The beauty and wellness industry is no longer limited to external transformation. It now thrives on empowerment, confidence, and individuality. Within this evolving landscape, the sunless tanning niche has grown into a movement that celebrates natural beauty and self-expression. Leading this movement is Bre Duran, founder and owner of Sunless Secret, a brand that has become synonymous with healthy radiance and female entrepreneurship.

Bre’s journey began in 2014 when she made a bold decision to leave behind a stable corporate career and follow her passion. What started with 11 spray tans in her first week has since become a thriving brand that offers custom tanning services, a signature product line, and one-on-one training for aspiring entrepreneurs.

Beyond her success in business, Bre is also a certified Life and Mindset Coach who guides women to create financial independence and freedom on their own terms. Her upcoming women’s self-help book, set to release this December, continues that mission by helping readers embrace abundance and belief in themselves.

In this feature, we explore Bre Duran’s journey of purpose, mindset, and success, and learn what it truly means to build confidence from the inside out.

1. Your work centers on nervous system regulation. Why do you believe this is the missing piece for so many women today?

I felt that many books and coaches were teaching the steps without preparing the foundation. You can know exactly what to do, but if the nervous system is dysregulated, nothing truly takes root. So many women are not lacking motivation or discipline. They are operating from nervous system overload. When the body is stuck in survival mode, clarity, confidence, and joy become inaccessible, no matter how positive your mindset is. Nervous system regulation restores safety first. From that place, self-trust returns, emotions become easier to navigate, and life starts to feel less forced. Regulation is not a luxury. It is the foundation that allows everything else to work.

When a woman’s mind feels safe enough to expand and create, that is where the magic happens. I think we all want some version of happiness at the end of the day, so I hope my voice helps light the path for women who need something a little deeper than “be more positive”. Nervous system regulation is the first step to what can be a beautiful life for anyone.

2. You transitioned from beauty and wellness into coaching and authorship. What sparked that shift?

Working in beauty showed me something powerful. Confidence was never really about appearance. It was about how women felt in their bodies and minds. With a background in applied psychology, I began noticing the same pattern everywhere. Burnout, overgiving, and pressure to perform were dimming women’s inner radiance. Coaching and writing became the natural evolution of helping women feel confident in a way that does not fade or depend on external validation.

3. What do you hope women feel after reading The Glow-Up?

Relief. Permission. Safety. I want women to feel less pressure to fix themselves and more trust in who they already are. This is not about forcing positivity or chasing an ideal version of life. It is about restoring inner steadiness so joy, clarity, and fulfillment can emerge naturally. That is the glow-up that is sustainable and lasts.