40 Under 40' 2022
Company Name: House of DEZ
Position In The Company: Founder and CEO
Bio: Danica Mendez, born and raised in New York, is an internationally known Fashion writer, former model, best -selling author, and founder of the House of DEZ American cosmetics company. Her former blog Certainly Something gained the attention of hundreds of thousands of people worldwide. With an influential Instagram following, Danica Mendez stormed into the business world on an international scale, launching her beauty products within the fashion world’s most prestigious showcases held during New York, Los Angeles, Paris. Milan, and Arab Fashion Week. Her next stops include the United Kingdom and Tokyo.
With a strong business sense and a dynamic personality to match, Danica’s House of DEZ is hard to ignore. “House of DEZ is about rising from the ashes. It’s about taking the risk and empowering incredible talent and entrepreneurs around you! I am not an influencer, I am a business woman! We need to stop minimizing the idea that people can generate an income and establish a business on Social Media. It is not luck. It is strategy! I work hard and have a sharp business instinct. I’ll always be the kindest and hardest working person in the room. You have to be,” Danica states.
When Danica is not traveling with the House of DEZ, she is publishing books for her Phantom’s Tea children’s Horror series, where her second book Two Face Arace hit number one on Amazon. “People don’t know this about me but I work with children every single day. My heart is in Education and I am pursuing a Doctorate in Equity Education! My book series and day job is a reflection of that love. I am lucky to fuse both worlds together! I even had author RL Stine, the legend behind Goosebumps come and speak to the students I work with,” Danica adds. Well dressed, well read, and well decorated, Danica Mendez is truly a force to be reckoned with.
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