From Couture to Consciousness – Fernanda Ralston on Breathing Wisdom Through Living Art

Fernanda Ralston is not just a Brazilian entrepreneur who has redefined the concept of luxury. There is more to her than just that. Her journey that began in the high corridors of fashion has transcended beyond high fashion and luxury and has evolved into a mission to inspire and empower individuals and communities alike. She makes a stylish foray into the world of Brazilian artistry and wisdom with her latest collection, ‘The Creators’, which enables a conversation that merges art, collective transformation, and education. Magic always happens when beauty is used for transformation, and Fernanda is creating a space for just that.

Working alongside Gianni Versace enabled Fernanda to learn the firsthand power of creativity and its boldness without losing her vision. She learned to create something original that could stand the test of time and not succumb to market trends. Somewhere along the way, Fernanda realized the need to look beyond luxury and go in search of real beauty. This took her on a novel path and led to the birth of I Am Creation™, a cinematic, sensory, and deeply soulful platform that is built on beauty, consciousness, and wisdom.

On Bridging the Gap Between Beauty and Consciousness

To Fernanda, luxury is not just about logos or tags; it is all about how it makes you feel, both emotionally and physically. Her Brazilian background brings warmth, and along with her European influence, there is a lot of love for heritage and detail. Her Brazilian soul brings warmth and openness. Her years in fashion gave her structure and daring. And her spiritual path keeps her rooted in something deeper than aesthetics: truth.

Fernanda is of the opinion that luxury and consciousness should coexist and evolve together. She feels it is high time people shifted their focus from material to emotional, intellectual, and spiritual enrichment. She expects luxury to become a vessel for connection, art, and wisdom, rather than a symbol of privilege.

Art has a unique way of connecting with the human heart, and through short films and immersive media, I Am Creation™ reaches people across languages and borders. There is a permanent space for “Living Art,” and it gives an unconventional perception to experience art, creativity, and knowledge. Her practices, like ‘Living Frames’ are designed to reflect on the aesthetics of art through a captivating film.

Fernanda knows Visual Art is a Universal Language. To her, art isn't just an aesthetic expression; it is a bridge between worlds, a vessel that carries emotion, meaning, and memory across cultures and consciousness. At I Am Creation, “we believe in art as more than expression — it’s communion. A living bridge between soul and space.”

As Fernanda puts it, “I credit the spark and birth of I Am Creation to the moment I realized there is such important knowledge and beautiful messages trying to be shared by creatives, creators, and thought leaders that were not reaching a wide-range audience. Knowledge was not being presented in a way that people could truly absorb, enjoy, or retain. By combining knowledge with film’s artistry - turning it into living art - I could create an immersive experience that both educates and enchants.”

By inviting art into your space every day with ‘Living Frames’, Fernanda feels the viewer become a participant in the artist’s dream and not just a spectator. She does not look at art as an object of beauty. According to her, it is a language, that too, a dynamic one. She emphasizes its role as a medium that goes beyond mere aesthetics to later on become a conduit for deeper understanding.

Fernanda feels, “Art should be a way of knowing that invites contemplation, dialogue, and ultimately transformation!”