Numerous marketing trends have emerged to keep up with the latest technology. As brands strive for better solutions to thrive in the evolving market, the year 2022 witnesses a tremendous shift in the paradigm – from exclusive to collaborative. 

This blog will take you through the latest trends that will affect digital marketing in 2022. 

What is Digital Marketing? 

Digital Marketing, referred to as Internet Marketing or Online Marketing, is a component of Marketing that uses the internet or online-based devices such as computers, mobile phones, and platforms to promote and sell products and services. 

The pandemic accelerated digitalization across industries. As technology takes over, brands pivot online to establish meaningful relationships with businesses and consumers. In 2022, brands need to respond positively and adapt to the emerging trends in digital marketing. 

Email Marketing

The advent of other digital platforms was a threat to traditional emails. But time and technology have proven us wrong. An email has the potential to drive the highest return on investment. Furthermore, according to Statista Research Department, the global email marketing market value would increase to 17.9 billion by 2027. 

Eco-Friendly is the new preference 

A new study from environmental technology company GreenPrint shows that almost 64% of Americans are willing to pay more for sustainable products, but nearly 74% don’t know how to identify them.

With marketers, this can prove to be a challenging yet ground-breaking trend. Surrounded by cutthroat competition, this can be a good time for digital marketers to find authentic and honest ways to promote sustainability. 

Represent Diversity 

Like sustainability, representation of diversity has its perks. As consumers are willing to accept diversity as the greater truth, brands must invest their resources to achieve this representation aptly. Bottom line – always remember, this is more than numbers. It is a holistic representation comprising values, morals, ethics, and emotions. 

Location-Based Marketing 

Marketing digitally has its benefits. A person sitting in any corner of the world can have access to your life – personal or professional. 2020 and 2021 saw rapid shifts with location-based marketing on digital platforms. Currently, Geofencing is used to assist consumers in locating services and products they may need. This innovative marketing technique will grow exponentially in 2022 and 2023. 

Collaborations  

Gone are the days when the competition was the talk of the town. With small businesses, influencers, creators, and market expansion, collaboration is the most effective tact that brands can adopt to thrive in the existing market. 

User Experience

Now is the time when emotional intelligence has crawled its way out of the syllabus into the real-time market. People relate to content that speaks to them directly. The traditional text has become irrelevant. As people seek a personal connection with the brands, interactive and conversational content shall dominate the markets from hereon. User Experience in its entirety covers the main aspects of perception and interaction. It is not about what product or service you are providing; it is more about how you are doing it. 

Conclusion 

Though the transformation is fast-paced, and trends are emerging like shooting stars. It might be overwhelming to stay upgraded, but the good news is that some research and planning can keep you ahead in your race.