Marketing is a crucial part of our lives, you must be surprised to know how much our lives are affected by it consciously and subconsciously by marketing. That is the reason why marketing is hailed as the ultimate influencer. We may not realize it but it plays an important role in the decisions we make and the things we buy. When taking any decision in our lives, especially when it relates to buying something, we all resort to the internet to know a suitable option. We have become habitual of doing most of the searching online and that's how our lives get affected by marketing. The businesses are also focusing on making their marketing tactics highly influential so that it can have a real effect on the consumer's life. Here are some of the ways marketing affects us:
Television is a favorite pass time for the majority of people and while we are enjoying our favorite shows, we are interrupted by commercials every now and then. The more popular show you are watching, the more the commercial will cost to the advertising company. These agencies spend an enormous amount of money to get the advertisement to you and use creativity to make these commercials catchy and fun to leave a lasting impression. These commercials are purposely made to be catchy, and even if they are annoying we remember it.
Traditional advertising ways is the most oldest form of marketing. You must have seen billboards or posters hanging around in supermarkets or roads. The ways of marketing are certainly changed and traditional advertising methods are now evolved. There may be different guises for advertising these days.
Newspaper and Magazine Ads
Ads in newspaper and magazines are pretty common. Nowadays they come littered with advertisements and it makes perfect sense to target the demographics as it offers you with a great audience. While reading, people are more focused and they are likely to read the information more clearly. Also they are placed cleverly to draw attention to the important stuff. For example, if you are reading something about a boat, they would place an ad for boat or its equipment.
Social Media Ads
Social Media is the most popular form of marketing right now. It is a form of digital marketing that focuses on social media platforms such as Facebook, Instagram, Twitter or Pinterest. These platforms help target specific demographics and attract their target consumers. These platforms are more used by the young and millennials who are more interested in shopping and buying stuff. By marketing the products or services on these platforms, you can get access to the biggest platforms in the world and also reach your potential consumers effectively.