Marketing and branding are the two most important things to boost up your business.
If you know how to market your brand, your products effectively. Then, you can easily win over any of your competitions.
Actually, a business without marketing is like any packaged craft, about which no one knows.
So, to get the success, you must have a strong knowledge of marketing and branding.
And in this article, I am going to give you a 7 step process to be an expert marketer, even like Gary vee and Seth Godin.
Sounds interesting, isn’t it?
Then, read this article till the end:-
(1). Understand the market:-
The first step is to understand the market.
Focus on the problems which people are facing in your industry, the doubts they have, the queries they have, everything.
Then, find the best solutions for them.
“Because the more you make the customer’s life easy, the more success your brand will get.”
For example, Amazon did extensive market research and came up with the best solutions to save their customer’s time, to help them in choosing the best products.
And most importantly, it’s customer service team is always ready to solve any of their queries.
In short, it made their life as easy as possible.
Similarly, first, you need to do the market research, and then cover every point in your product or services.
(2). Have a great website and app design:-
Your website design plays the most important role to build your first impression on the audience.
It’s like your online store, which will help you to build the trust and connection with the visitors, to catch their attention.
Here are some tips for it:-
- Use the color psychology for designing your website,
- Tell everything about you, the value you provide, your mission.
- Include some beautiful quotes and testimonials
- Make sure your website has good speed.
The main motive is to make the visitor go through your website smoothly. To make them like it.
“As the more they like your website, the more will be the chances of converting them into your customers.”
And the same goes for your app.
But, it’s not enough.
You also need to have an awesome logo for your brand.
As it will help you to make an impact on the audience, they will remember you, your brand through it.
So, have a logo which is either unique or beautiful or simple, but shows your work. Like Amazon’s shows, they provide everything from A to Z.
(3). Attract the audience through the art of writing:-
To be an expert in marketing, you need to learn and apply the art of writing.
As, it is one of the best ways to engage with your audience, to generate awesome results.
The two types of writing you need to know are:-
(A). Content writing:-
- Write value providing blogs, guides, or ebooks.
- Use storytelling to build an emotional connection with your audience.
Like, if your product is any food item, then write an engaging story related to our homemade foods, memories with our mothers. Just take the readers in the world of their beautiful memories.
So, whenever they see your product, they remember their home and mother.
It’s very important to persuade readers to buy your products.
- Writing about you, your brand,
- The services you provide,
- Product’s description, sales page, and Emails,
Just make people understand how you can help them, your specialties, and uniqueness, then generate their desire to buy your products.
(4). Use the power of SEO:-
Having a website and knowing the art of writing is great, but the main thing is to reach out to a lot of people. In which SEO is the boss.
It helps you to drive huge traffic on your website and to make your name in the market.
It gives your website and your blogs, better ranking in google and helps you in generating more leads as well.
(5). Have a strong presence on social media:-
So, to market your services, to make your brand, you must have a strong presence on social media.
And for that, provide valuable content on every platform like Gary Vee is doing, tell people about you, your company, engage with them, solve their problems.
And then, drive them to your website and sales funnel. After which your copy will do its work.
It’s an awesome way to make your name in the market in a very less period of time. And, also….
(6). Use the press releases to increase your brand awareness:-
As, there are a lot of daily readers, already on these media channels. So, just let them help you through the PRs.
And the best thing is, a lot of people can connect with you, your story through them.
They will get motivated through your accomplishments and tips, resulting in a better community and customer base.
(7). Run Ad campaigns:-
The most effective and proven way to be an amazing marketer, to get a lot of sales is running ad campaigns.
The thing is, it takes time to build your audience on social media and the press releases don’t have all of your potential customers.
So, in addition to them, the ad campaigns will help you the most, to shine in your industry.
A simple process to use these ads:-
- Select your target audience,
- Run ads with a persuasive copy and drive the leads in your funnel,
- You can also provide something for free like an ebook, webinar, to build more trust,
- Do follow-ups and at last convert them into your customers.
See, how simply you can use these ads to be the best in your industry.
I am sure, all of these steps will definitely help you to be an awesome marketer and branding expert.
"Just implement them, and see the results."