No matter how new or well-settled your business is, it's a foremost goal for any entrepreneur to work with that prestigious high-ticket, remunerative client. Before starting, let's understand what high ticket clients are real quick. These clients are basically the ones who believe in working with you, not for a month but signs up for an annual deal with you. Signing up the big players of the market can be a better pick due to their high payments while stabilizing your cash inflow and future funds.
Where would you get the leads?
Well, every individual or an agency comes across a challenge of finding clients. However to close a premium client, you should be prepared for a daunting process as your clients must be busy converting big deals, focus on the finance and operations departments or attending lengthy conferences. Indeed sounds hectic, but a solution would be trying offline tactics to reach out to them by calling them, using your networks, shooting direct mails and persuading them for maybe face-to-face meetings. These strategies could work and turn out to be a favourable one for you by sketching up your dedicated interest to work with them. The business professionals usually believe in the power of traditional sales and thus they are mostly contacted via phones or emails, where miraculously most of the inquiries or reach outs receive a response too!
The Rules of Pitching
Now when it comes to pitching for your services on larger digits, the game shifts! Although proven to be a bit tricky to convert these clients, they act as an asset to the business where the focus is on creating high-quality content and products for them while building
a brand for the next pitch.
If you are one of those people who believe in the idea of settling with the niche and doesn’t advocate the idea of hustling around for low-paying clients, we’ve got 5 major game-changing tips for closing those high ticket deals!
Know your worth
If you think you are over-charging for services, probably you will have to restart thinking about how you are best at your job and promising enough to produce lucrative results. Step out of the boundaries of self-doubt and know your worth before you lead that meeting.
Study your client
Get clarity on who you are pitching and pen down major points about the client. The more you know about them, the more likely they would get on board with you!
Let the creativity and newness shine
Skipping the monotonous and regular work is one of the major reasons for the clients to switch their agencies and services. Thus, make it a part of your process to bring unconventional and constant newness to their tables in order to gain an upper hand in the market.
Do it differently, not perfectly!
Keep it professional
Define your rules of engagement and create strong and professional policies for clients to believe in your pitch and expertise. They want to sign with someone who owns the place and manage their people with an impactful and well-laid plan for them, clearly not the one who gets muddled during their own pitch.
Negotiate your unexpected closure!
Scrutinize the market for building a strong negotiation. Show off your service prowess and how you deserve to lock the deal. A simple negotiation strategy might help you close an unexpectedly pleasing deal!
You surely hear about people getting successful overnight or shining in the headlines for achieving the grand business success, but everything comes with some kind of fight!
Once you overpower the magic of pitching, there’s no going back. Your business deserves all the high-end clients and once you excel the pitch-game, your confidence will soar. So roll up your sleeves and start the game of reaching the larger digits!