There’s no doubt that Instagram has become the most popular social media platform for business today, with over 800 million monthly active users and 80% of them using their mobile devices to access the app or website. Plus, with the average person spending more than 20 minutes per day on Instagram, the possibilities are endless when it comes to using this app as an effective marketing tool. So, how do you make your business Instagram perfect?
Here are our top five tips to help you create the best Instagram account possible!
Do you know how many people are on Instagram? 400 million. Do you know who uses it most? Teenagers. What do these facts tell you about making a splash on social media? Nothing goes viral without teen participation, so take some time to research what teens like and why they like it, and adapt your content accordingly. The result: a more successful, less costly ad campaign that takes only minutes per day.
Study Your Competitors
First, you’ll want to evaluate your competitors—who are they, what are they doing that works well, and where can you improve? By understanding how they position themselves on Instagram, you can learn a lot about what strategies work (and don’t work) for brands.
As part of making your brand’s Instagram feed a place for customers to want to spend time, it’s also important to get creative. People follow businesses on social media because they’re interested in what you have to say and how you say it. Don’t be afraid of being silly or making mistakes. Sometimes an I don’t know what I am doing...can I just stay here? look will be endearing, instead of trying too hard.
Post at the Right Time of Day
When you schedule your posts, don’t just choose a time based on when you have time. Choose a time when your followers are more likely to be on their phones and able to see your post. Since they’re also following you because they like what you do, posting at a peak time will give them something fresh and interesting to check out. But also try not to over-schedule yourself so that these peak times can actually be peaks.
Share Relevant, Engaging, and Visually Appealing Posts
Your main goal is to inform and engage your followers, but it can be hard to do that if you’re only posting images of a product or service. Be sure that when you post, you keep in mind who your audience is and try to show them some of what goes on behind-the-scenes at your company.
Photos are worth a thousand words, and on Instagram, your photos will be the first thing people see when they visit your profile—so, you want them to look their best! Whether you’re just starting out or you’ve been at it for years, these tips can help make your business Instagram account perfect and ready to connect with your audience.