The main goal of any website owner or marketing team is to convert maximum visitors to potential customers. But how to achieve that? Visitors don't stick on the website for a longer duration. You put lots of hard work, time, and money into developing a high-quality website. So, your main goal is to increase visitors to your website and provide them with the information they are looking around. But no one can get information without staying for a long time. It's a fact that the more visitors visit the website, the more customer engages, and the more the conversion happens.
Let's see how can we make visitors spend more time-
Meet their Expectations
Yesterday, I was searching for "how to write a brand story" on Google. There were many great results on SERP with great titles. I clicked the first link and found the content was not great, then clicked on the second and found it helpful and accurately what I was looking for.
So, the point is it's easy to get clicks on the website but hard to make visitors stay longer without great content. To ensure visitors spend longer time on the website, make sure your content matches your headlines. Don't let your content make visitors search for another website.
Make Content Easily Understandable
As per the study done by Brafton, the average time spent by a visitor on any website is around 2.17 seconds. That means you got 2 seconds to grab the attention of your visitor. These 2 seconds can break or make users visit your website. The visitors don't have much time to read full content or blog. Most of the time visitors, scan the content and pick up important points that engage them. To make the visitors stay longer, make sure the content created is easily scanned with significant points are highlighted.
C-T-A: Choose Wisely
I have visited many sites that throw pop-ups to subscribe or register for newsletters as soon the visitor lands on the website. Why should visitors subscribe to the letter before knowing the website?
Imagine what kind of expression you leave on visitors. Asking visitors for the email address on the first visit? It feels awkward, isn't it?
There is a right way to ask visitors leading them to make a purchase or give them a CTA, when they reach the end of your blog or when they are about to leave your website. CTA helps visitors to decide whether they need more knowledge about your website and get in touch with your brand through email or not.
Use Variety of Content
Every visitor likes different content- some like texts, some like short videos, and while some love images to consume the content. It's better to put varieties of content on your website and let visitors prefer how they want to consume the data. As interested all these varieties of content are, it is also crucial to keep them limited.
Loading Page Speed
After implementing the above points, it is important to maintain the loading speed of your page. Since most of your visitors use mobile phones, visitors are impatient to wait for the site to load content. If your website has a high bounce rate, there are chances that your loading speed is too slow.
The key to any website to make it user-friendly is to keep improvising consistently. Take time to analyse your website, asking your customers about the website, and implement the suggestions. Test everything by yourself and try to see a website with the eye of your visitor.