Jonathan A. Berger
Jonathan A. Berger
40 Under 40' 2024
Name of Company: JB Horse Standards
Position in the Company: Owner
Bio: Jonathan is an entrepreneur who has been successfully running his company, JB Horse Standards, since 2017. His company manufactures custom equestrian jumping equipment, and his products have become popular among equestrians across the country.
Jonathan became passionate about horses when he started taking riding lessons to impress a girl he was dating. He started jumping and before long his new trainer asked him to build her some new jumps. Jonathan agreed and spent the next few weekends building an assortment of jumps. His mom proudly posted Jonathan’s creations on Facebook and THE spark happened: riders began reaching out online for his phone number so they could order jumps for themselves.
Jonathan was an avid rider and had noticed a gap in the market for high-quality jumping equipment. He saw this as an opportunity and decided to start his own business. He started small, designing horse jumps at home and manufacturing in his garage, but to keep up with the demand, Jonathan soon hired additional staff and moved his operations to a larger facility. He now leads a team of 10 at his manufacturing shop near Sacramento, CA.
Initially, Jonathan faced many challenges in getting his business off the ground. He had limited funds and no formal business experience. However, he was determined to succeed and let nothing stop him. He spent countless hours researching and learning about the equestrian industry and how he could improve his products. He also networked with other equestrian professionals to gain feedback and insights on his products.
Today, JB Horse Standards is a thriving business that manufactures a wide range of equestrian jumping equipment, plus the newest addition to their product lineup: horse stalls. The company has a loyal customer base and has built a reputation for offering top-quality products to an elite industry of equestrians. Jonathan has also expanded by offering customization options, allowing customers and professional brands to design their own custom show jumps. Additionally, JB Horse Standards also rents equipment to large show producers, helping to expand their reach in the market and provide a valuable service to industry leaders.
Jonathan’s success story is an inspiration to aspiring entrepreneurs. He started with a simple idea and turned it into a thriving business through hard work, dedication, and a commitment to customer satisfaction. His ability to innovate his products and cater to his elite clientele of horse lovers has allowed him to grow his business and establish himself as a leader in the equestrian industry.
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