Malaysia Coleman’s Take On Vegan Cosmetics
With the raging competition, more creative minds and awareness in the cosmetology industry, the redefined global beauty industry has reshaped the conventional ideologies in no time. The rapid pace of beauty brands popping up every minute at a dizzying rate is surprising and exciting at the same time. Amidst this head-spinning frequency, one often asks how it is possible to have to find a standout product when countless new arrivals are vying for the same spot in the consumer's routine?
She says, "Let's face it, people have luckily become more elucidated and have drastically changed their perception about "beauty." They want to pick products that are safe to use and blends into their skin, regardless of how expensive they are. I had loved playing with my makeup products since an early stage in my life, and, I eventually realised how it has been rough on my sensitive skin leading to pimples, rashes and dull skin. I knew that this needed to be taken care of."
Malaysia's entrepreneurial endeavours are inclined to ditch the conventional norms of the beauty industry. Steering her determination to create this change, she introduced natural makeup products that would blend into the skin the right way while giving the skin the glossy and nutritious treatment. Over the years, Malaysia's online store is all about empowering makeup lovers with a diversified range of vegan organic makeup options adorned with affordability.
Natural products were primarily sold in health food stores and farmers markets. It was a specific niche and not taken seriously by the beauty industry. Alluding to the damage caused by harsh chemicals in the makeup products, Malaysia says, "Makeup products can never be 'too much' or harsh on the skin if they are formed from the right materials. They complement your skin naturally giving it the nourishment it needs." Liplashdolls aims to stand out from the ubiquitous sea of me-toos and thrives on delivering high-quality vegan makeup that swipes away the idea of "conventional makeup."
"I bet every individual going vegan or consuming natural food must have experienced the radiance in their skin and more healthy appearance. That's the power of embracing a natural and healthy life", says Malaysia. According to her, it is imperative to take care of our skin as it is the only place that one lives in.
Marking her resilience in the industry, Malaysia's brand has been responding well to the changes in the beauty industry, upping its natural products' game and have built cosmetics that align with the skin nourishment and keeps up with the current trends. A black woman working towards sustainability and pedalling her way to empower every woman out there, her mantra stays anchored in the industry as; we all are queens with our distinct and rare beauty. Every skin, personality and beauty deserve to be celebrated by treating it with the right makeup, a makeup that reflects the vibrance within and natural radiance on the outside. Regardless of what makeup you choose for yourself, all you need to remember is to BE YOU."