The Covid-19 pandemic challenged the world economy by disrupting businesses all over the earth. While many businesses had to give up and close all their operations, others cleverly transformed their approaches to become immune to such disruptions. But we all learned something that you can never go wrong with the business world, which is the power of good marketing. Good marketing is all it needs to save a business during a bad phase and the practices used for creating a good marketing plan consist of trends.
Here we have listed some of the greatest marketing trends that the business industry has witnessed after the pandemic:
1. Social Media Use is Increased Significantly
When we were all locked up inside our house with nothing much to do, all we had left was our phone. While we all tried to empathize with each other through various images, videos, memes, we created an ever-lasting bond with social media that will be hard to leave behind. With that being said, now we are sort of addicted to social media platforms, so naturally, it has become a new hotspot for targeted customers. Whenever you are marketing your product, social media should top your list of things to focus on.
2. Digital Shopping is Here to Stay
Many e-commerce businesses around the world have to take their business online to attract customers due to the social distancing norms. As people were skeptical to step outside of the house, they relied on online platforms to do their shopping. After being depending on this convinient and quick method for a long time, it will be difficult for people to return to their old-fashioned methods. So businesses should focus on marketing their product or servinces on online platforms in the post-pandemic world.
3. Building and Promoting Brand Values
As the people were struggling everywhere in the world, we got to see the true colors of industry giants who were willing to do something to combat the situation. While everybody was determined to do their part, there were still a few who were making money off a tragedy. A time like this can make people sensitive and it also impacts their buying decision. Brands that do not align with their values were shunned by consumers who took a vow to never purchase from them. Therefore, it is important to create and promote good brand value for your business to attract and retain consumers.
4. Balancing Sustainability and Hygiene
People are now woke than ever, they are more concerned for their hygiene and health as well as the health of the environment. Brand who are following a sustainable approach will be preferred by the consumers in the post-pandemic world.
5. Video Marketing is the Key
The use of videos has significantly increased after the pandemic. With the introduction of short-video-making platforms, the social media and internet world is filled with video streaming. The report suggests that 82% of all internet traffic comes from videos. With the latest surge in video marketing, it has become a great method to promote your business in the post-pandemic world.