Search engine marketing, or SEM, allows you to reach customers directly through online advertising platforms like Google and Bing. Search Marketing has long been one of the most powerful tools in an advertiser’s arsenal because it allows you to reach your audience when they are actively looking for what you have to offer, as opposed to an impulse buy in the store or during a commercial break on TV. However, SEM can be highly competitive and difficult to execute correctly, which means you need to use all the tools at your disposal to succeed in this field. Here are seven of the best ways that you can expand your reach using search marketing.
1) Optimize For Mobile
In order to ensure that your website is visible to the largest audience possible, you need to optimize it for mobile. This means making sure that your site loads quickly on mobile devices, and that your content is easy to read on a small screen. Additionally, you should make sure that your site is responsive, meaning that it will adjust to fit any size screen. You can also customize your site for a variety of platforms, including iOS, Android, and Windows Mobile. Use Social Media Sites: There are countless social media sites out there today - Twitter, Facebook, Instagram, Pinterest - which allow you to expand your reach as well as engage with people in new ways. With so many options at your disposal, it’s important to figure out which one best suits your business model and marketing goals.
Personalized search results are becoming more and more common, as search engines strive to give users the most relevant results possible. And there are a few ways you can take advantage of this trend to expand your reach. First, use keywords that people might type in when looking for something similar to what you offer. Second, use keywords that people might type in when they’re considering whether or not they want to do business with your company.
3) Get Visual
People are visual. Adding images, infographics, and videos will make your content more engaging and likely to be shared. But don’t just add any old thing – make sure it’s relevant and adds value for your reader. And if you're worried about the time it takes to create content, there are some great resources out there like Canva that can help you design in a snap.
4) Create Messaging With Calls To Action
In order for your website to be effective, you need to have strong calls to action that tell visitors what you want them to do. Whether it's signing up for a newsletter, making a purchase, or contacting you for more information, your call to action should be clear and concise.
Make Sure You Have Something For Them To Do: Now that they're on your site, make sure you offer something of value to do. If there are articles on the page, make sure they are easy to find by using tags and keywords in the content title so people can find them when searching online. Include external links where appropriate so people can continue reading about the topic if they choose not to stay on your site.
5) Guest Posting
One way to expand your reach with search marketing is through guest posting. This involves writing articles for other blogs in your industry with a link back to your own website. This not only helps get your name and website in front of a new audience, but can also help improve your search engine ranking. It will also provide an additional resource for people looking for information on the topic you’re covering. If you’re serious about expanding your business, this should be one of the first things you explore!
6) Create Assets
Quality content is the number one asset for search marketing success. Create content that is informative, keyword rich, and interesting, and you’ll be well on your way to expanding your reach. In addition to quality content, backlinks are also important for search marketing success. Linking to other high-quality websites will help improve your website’s ranking in search engine results pages. Social media can also be a great way to expand your reach.
7) Use A Personal Brand Strategy
A personal brand is the unique combination of skills and experiences that make you who you are. By sharing your personal brand online, you can attract new customers and clients, build trust and credibility, and stand out from the competition. You can start by adding a professional photo or video to your social media profiles, blog posts, and website.