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SleekTrends: Revolutionizing Special Occasion Fashion for Women of All Ages and Sizes

March 15, 2023

Are you tired of searching endlessly for the perfect outfit for a special occasion? Look no further than SleekTrends, the age-inclusive and size-inclusive online boutique founded by Bukola Majekodunmi.

Majekodunmi, a Nigerian immigrant and mother of one, started SleekTrends as a way to stay close to her daughter while still pursuing her entrepreneurial dreams. Originally, she focused on wholesaling special occasion dresses to small boutiques in the United States and Caribbean before transitioning to direct-to-consumer online retail.

SleekTrends is now a go-to source for elegant and flattering outfits for women ages 35 and up, with a particular focus on mothers of the bride and groom. But unlike many retailers, SleekTrends models their products on regular, plus, and petite women between the ages of 36-70, giving customers a better idea of how outfits will fit and look on them.

You’re perfect as you are, and if you don’t feel that way, you just haven’t found the right outfit yet. Inclusive sizing and style options are a top priority for SleekTrends, as they believe that all women should be able to find the perfect outfit for their special day, regardless of size or body type. That's why they've developed unique size charts and fittings for each product they carry, eliminating the guesswork for customers and reducing the hassle of returns.

SleekTrends' commitment to exceptional service sets them apart from other retailers. They treat each customer like a VIP, offering free shipping, easy returns, and a website that's a breeze to navigate. When customers shop with SleekTrends, they can expect to find an outfit that inspires confidence and makes them feel like a star, even if they're just playing a supporting role.

SleekTrends has garnered recognition for its efforts to revolutionize the special occasion fashion industry. By centering their collections around mother-of-the-bride and groom outfits and providing a curated selection of special occasion clothing for women of all ages and sizes, they've created a much-needed solution to the longstanding problem of apparel sizing inconsistencies. The fact that the majority of the industry uses only very specific size models and every other category feels like an afterthought reflects the deeply ingrained societal beauty standards that prioritize thinness and narrow beauty ideals. This not only perpetuates negative body image ideals but also creates exclusionary environments within the fashion industry for individuals who do not fit these narrow beauty standards.

It is crucial for the fashion industry to recognize and address its role in perpetuating specific beauty standards and to actively work towards more inclusive representation in all aspects of the industry, including model selection, marketing, and design. By embracing diversity and inclusivity, SleekTrends create a more welcoming and equitable environment for all women.

So if you are looking for the perfect outfit for a special occasion, look no further than SleekTrends. Their commitment to exceptional service, inclusive sizing, and thoughtfully curated collections will help you find an outfit that makes you feel confident and stylish, no matter your age or size.