Whether you believe it or not, we all have a personal brand. When you Google yourself, what comes up?
If an answer is "no result found," you probably haven't started building your brand.
The results are the first impression people love to see. Is it good or not? Is the information shown on SERPs shows relevant? Are you sharing information on various social media platforms consistently?
Whether you have a doctor's appointment or interviews, someone is going to search for the information. It has become important to create a personal brand with the increase of economy and internet gigs.
What Do you mean by Personal Branding?
Personal Branding is a process of building your public persona for your audience. A personal brand is a combination of skills, thoughts, purposes, and goals that make you who you are.
The term "branding" used to be held for only business, but with the increase in the use of internet gigs and economy, personal branding has become much more needed.
Jeff Bezos, the founder of Amazon, says, your brand is what people talk about you when you're not nearby them.
Developing a personal brand takes time, it not an overnight process. But, once you start doing it, the benefits are unbelievable.
4 Reasons to Create Personal Brand
Personal Branding comes with endless benefits. When you take control over the online persona, you can take important decisions about what you want to share and how people can see you.
A business brand is not alike a personal brand- you need to connect the business brand with your personal brand at many points. Personal branding shows your thoughts, goals, purposes, and motivation.
With that said, let's have a look at 4 reasons why a personal brand is important.
- Increase your online presence
When you engage with your audience in personal branding, you automatically get more popular and visible to them. People start searching about you on Google or engage with you on various social media platforms.
Becoming visible can be scary for many people or entrepreneurs, you may feel like, watched over 24 X 7 by your audience. You need to put every step without making mistakes or get trolled and hurt your business's reputation.
Just take slow steps before jumping too high. Figure out what you want to share with your audience, and remember to respect every other person and your boundaries.
- This leads to new opportunities
A stronger personal brand can lead you to expose to endless new opportunities, like:
- Job Interviews
- Speaking Engagements
Personal branding is a step towards building a successful future. It helps you to engage more, reach new goals, and lead to new opportunities in your career.
- Stronger Your Business Brand
Personal Brand and business brand are interconnected. While they are both different entities, but they interact naturally with each other. Your personal brand can benefit your business brand.
You can easily use what you have learned in both the branding to figure out if the same strategy works for both or need to change a little bit. You can learn from your mistakes by doing both brandings.
- Someone is always watching you Online-
Whether you're looking to build your future career, looking for a job change, or internships, someone is always Googling your name.
Some people just expect you have a good online reputation, not a poor one. But regardless it's good to control your online appearance on SERPs instead of leaving them up to chance.
Personal Branding is a great opportunity to showcase your hard work to build a positive online reputation.
Have you started building your personal branding? What is stopping you to create one?
There are some easy steps to kick start. Hopefully, you find some great hidden opportunities in building a personal brand.
Let us know more about your views. Share your thoughts in the comment section below.