40 Under 40' 2022
Company Name: GF Fitness Limited
Position In The Company: Founder & Head Trainer
Bio: GF Fitness Founder and Head Trainer Gerrard Finlayson believes that our health and fitness is our single most valuable asset. He says: “Living healthily and being physically and mentally fit is attainable in today’s stress filled world, but requires holistic programming. People want quick fixes. I can’t give that as it doesn’t exist.” This outlook is made crystal clear to all of his clients, having witnessed over the course of 20,000 + hours, how honesty at the outset and throughout the process always pays dividends in the long run. “View your health and fitness like a long term relationship and not a one night stand”, he states.
Having been a Personal Trainer since 2003 and setting his ever expanding business up in 2005, Gerrard has helped transform the lives of 100’s of dedicated clients. His reach now goes beyond the scope of in-person clients in Surrey & South London UK, to online clients globally.
“My clients and I work together as partners, with trust and quality as the cornerstone”, says Gerrard. “Your time is precious and so is mine; so we won’t waste it, I promise you that! What I will share with you as my personal client, comes from a deep seated knowledge base and experience that has been refined and crafted since 2003. I like to work with precision and keep things super simple. I do not leave anything to chance.”
Such is the professional relationship and success that is developed with Gerrard’s clients, their relationship gravitates to being lifelong. He prides himself on the fact that his business has been built on over 90% of clients being direct referrals.
“Good business is good relationships. But it’s also about results and the overall client experience. To tick all of these fundamental boxes requires a system that is easily tailored to client needs. They know that I’m not along for the ride to go through motions. Each client has different circumstances, backgrounds and abilities and it is up to me to devise a plan accordingly and ensure it’s implemented.”
It also requires a professional that lives and breathes integrity, which is very evident from his business’ organic growth. One of Gerrard’s clients who is founder of one of Europes largest chemical companies and is regarded as one of the most successful businesspersons in the world expounds on this when he says: “He is of impeccable character”. Gerrard has coached this client for 12 years.
Anyone who has ever worked with Gerrard will tell you that it is no easy ride; he is on an relentless pursuit to help his clients embrace excellence and achieve phenomenal results. This means he has become known as the opposite of the poster boy celebrity Personal Trainer who jogs in the park with his clients, does a few press ups and poses for selfies. His portfolio of international clients are highly successful individuals and range from CEO’s, Entrepreneurs, Bankers, and Celebrities to busy parents and Grandparents.
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