Business owners and the marketing teamwork on various strategies to get more conversion and sales. Sometimes, the efforts are not enough to succeed in the campaign.   If your business is struggling for the same, Google Analytics can be the best way to track your engagement and traffic on your website.   Google Analytics is a free service by Google that tracks and analyses your website. It makes it easy to review information about the audience demographics, campaigns, bounce rates, and daily traffic to the website.   If you haven't started google analytics, make sure to add it and start making quicker decisions. Below are some strategies to use Google Analytics to improve your business. 

  Monitoring Marketing Funnels 

One of the best ways to use Google Analytics is analysing your marketing funnels. If you're running any sales page or promotions on your website, it's a great thing to know the exact path of your customer before they purchase from your offer.   There's a feature called Goals in google analytics, where you can create your own goals that summarize how your customer can navigate your website.   For example, if a customer lands on your company's blog page and starts reading the complete blog. At the time of leaving, you can offer them a limited-time offer on a product that matches their needs based on the blog they clicked on.   With Google Analytics, it's easy to analyse how your various campaigns are working. 

  Curve Your Bounce Rate

  May websites usually have high bounce rates one time or another. Bounce rate represents the number of audiences landed on your website and navigated to other pages.   If someone landed on your website but didn't find any helpful information, it's a bad bounce. On the other way, if a person landed on your website and found something valuable but leaves soon, that's a bounce but not a bad bounce.   The average bounce rate is around 50%-70% depending on your business size and products or services you sell. Google Analytics helps to analyse every page on your website and shows an abnormal bounce rate. 

  Shorten URLs for Marketing on Other Sites 

May businesses use social media marketing to increase engagement and reach. Organic shares and posts are great ways to increase traffic to your website without any paid ads.   Google Analytics helps to analyse which campaign is working more efficiently. When you create a link for your website to attach with a post, the redirected URL needs to be shortened to make it shareable.   Shorten links are easy and shareable to link back to your website. Use Google Analytics to track the see efficiency of your campaigns and change accordingly. 

  Track Performance and Evaluate 

Google Analytics gives you options to analyse your data from other periods in time. For example, you can review your last year's sales and traffic reports to plan, your present year's holiday sales.   You can also review your blog posts for your content marketing team. For example, if you analyse your blog topics and see which types of blog posts generate more traffic and engagement, you can start making blogs around that topic. 

  Conclusion 

As your business start growing, you can find the Google Analytics benefits are endless. You can use it to evaluate your website's sales, traffic, engagement, and customer behaviours.   Google Analytics can be used to develop every aspect of business with the right tool and strategy.